👀 don't be that person! Content marketing is all about engaging with your audience. Get to know your community and their values, it will help you more in the long run! 💬 Quote from: David Beebe, Founder & CEO, Storified Hospitality Group
Always 𝙗𝙚𝙚 true to yourself! 🐝 Let's follow the advice of our lovely pollinators—they are the perfect example of how lots of hard work and dedication pays off in the end! 🍯
Looking to create a URL landing page for your social channels but not sure which platform works best for you? 👀 🌲 Linktree is an excellent and very popular option. Their platform offers basic templates allowing you to display your links + social channels 🏷️ Carrd is a great choice for those looking for a bit more customization. Create your own landing page with lots of free customizable templates to choose from 🍨 Milkshake App offers a user-friendly app to browse their landing page templates. It's quick and easy to use, making it a mobile friendly choice
Keeping a well organized work station is underrated 📚 make your space one that inspires you. We promise it will help make your day to day feel a whole lot better 🌟
Curious about 𝐈𝐆 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐓𝐚𝐠𝐠𝐢𝐧𝐠 but not sure how it can help your brand? 💥 Product tagging allows for customers to shop directly from the IG app, allowing for quick sales and higher conversion 🎀 Allows for the customer to have a more seamless shopping experience 🏷️ Helps your posts and products to gain more visibility through the IG shopping tab
The time is 𝒏𝒐𝒘! ⏰ If you've been waiting for a sign, this is it—get started building your brand and social media presence today. Tomorrow, and each day after, will thank you for it 🙌
Looking for a quick guide to 𝑰𝑮 𝑩𝒐𝒐𝒔𝒕𝒆𝒅 𝑷𝒐𝒔𝒕𝒔? Look no further cause we've got the basics ready below 🌟 ☕ When choosing content to boost, showcase images that highlight the lifestyle your product or service helps to provide 👁️ Make sure to establish your target demographic when boosting posts. This includes age, location, and interests 💰Select a budget and duration that works for your plan! We recommend starting small ($2-$5 a day at 5-7 days) and then work up to a higher budget once you establish which kinds of content are successful for your brand
"Build something 100 people love, not something 1 million people kind of like." 💬 Brian Chesky, Co-Founder & CEO, Airbnb We couldn't agree with this statement more! Build your brand around those who will support you in the long run! 🤝
It's the little things that add up 🌼 build your social media slowly, with consistency, and sooner than you know you'll have a whole collection of little things that add up to the bigger picture 🌟
🔅 DPI? 🔅 Dots per inch, or DPI, refers to the amount of pixels per inch an image contains. Two of the most common DPI measurements to know include: 🖨️ 300 DPI - industry standard for a high resolution image. Make sure all images and graphics are at least 300 DPI when being used for scanning/printing to ensure that your project looks it's best! 📱72 DPI - base for web usage. If you are planning on uploading an image or graphic to the web, the baseline is 72 DPI. Although most monitors can support more, this number allows for all web browsers and monitors to view the image—making it the standard DPI for web! (It also helps to make your file size smaller 👀) The DPI can be adjusted in most photo editing software such as Photoshop! 📷
Summer citrus vibes 🍊 what are some of your favourite parts of this season? 🧡
From JPEG, PNG, GIF, to PSD, AI, & TIFF—there are a lot of file types 😅 let's chat about two of the most common file types, JPEG & PNG, and how these files types can come in handy on the daily 💻 💾 JPEG - allows for images to be compressed to smaller file sizes, this is handy especially for web usage! Make it too small or too big though and your file will lose quality. 💽 PNG - allows for transparency in your images and flexible sizing. You can shrink and expand a PNG more than a JPEG without losing quality! 🔎 Both of these file types are extremely handy depending on your project! Like this post and want to learn more about file types? Let us know in the comments!
It's what's on the inside that counts 🍁 build the bones of your business first—all successful things start with a strong foundation 💪
Ever see colours referred to by HEX codes and not quite sure what they mean? 🧐 Hex codes are a hexadecimal format for identifying colours—each colour in the sRGB colour space has its own code. To put it simply—HEX codes help coders to ensure that the same colour is selected and used across a website. Why does this matter? 🌈 Having a set brand colour helps to make your brand identifiable (for example our orange is #ff4a1b) 💥 Allows for consistency in colour use across web, photo editing platforms, and more 🧡 Makes any updates or changes to your branding easier communicate to a graphic designer, web designer, and creative team!
"Motivation often comes after starting, not before. Action produces momentum." - James Clear Getting started can seem like the hardest part, but trust us, it's worth it 🙌
Looking for your window of opportunity?💡 Strategize a marketing plan and get to work 💪 opportunities come as we work towards them!
Curious to learn about 𝐂𝐨𝐥𝐨𝐮𝐫 𝐌𝐨𝐝𝐞𝐥𝐬 and how they can help your business? Everything from web design to working with a print shop, understanding colour is a fundamental part of business today 🎨
🌈 𝐑𝐆𝐁 - digital colour space. Used for screens, professional photography, and scanners. 📱𝐬𝐑𝐆𝐁 - a smaller digital colour space used for web and the base standard for photography.
🖨️ 𝐂𝐌𝐘𝐊 - print colour space. Used in digital printing and when mixing ink. Make sure your files are in this colour mode before sending them to a print shop to ensure colour accuracy!
Ever wish social media growth could just be a straight line forward? ➡️ It usually tends to feel like a never ending winding road—let's embrace that and take the road trip! 🚘 Turn your process into your own adventure and story; you got this! 💪
Ready to post a photo to your feed but find it always getting awkwardly cropped when you go to post? 🥵 🍒 Here is a handy guide to Instagram's preset post sizes so that you can get the perfect fit, every time! ⚡Be sure to 𝙎𝙖𝙫𝙚 this post for reference in the future!⚡
Keeping a daily planner is an excellent way to organize your schedule, keep up with your important tasks and to-do lists, as well as a safe space to write down your thoughts (and doodles!) 🌈 📚 What are some of your favourite journal brands? Let us know in the comments!
July 1st 🍁 typically this day is met with a sense of pride to call this country our home, however, this year things will be looking a little bit different. Today, we shine a light on the injustices that Indigenous peoples of Canada have faced and are still facing today. We don't have the words to express our sadness towards those who have been lost and deeply effected by the residential school system. Please check out our IG stories today as we will be sharing ways you can support Indigenous people, businesses, and creators. Our hearts go out to you 🧡 thank you for continuing to be so strong and inspiring us with your stories, teachings, and wisdom.
To put it simply: an 𝐀𝐬𝐩𝐞𝐜𝐭 𝐑𝐚𝐭𝐢𝐨 refers to the width of a picture in relation to its height ⭐ For IG and other social media platforms, you may see post sizes referred to as 1:1, 4:5, or even 16:9. This is the 𝐰𝐢𝐝𝐭𝐡 x the 𝐡𝐞𝐢𝐠𝐡𝐭 of images when it comes to cropping in preparation for posting! Here's a handy guide for IG post sizes: 𝟏:𝟏 - Square Image 𝟒:𝟓 - Vertical Image 𝟏𝟔:𝟗 - Horizontal Image
"The best marketing doesn't feel like marketing" —Tom Fishburne, Founder & CEO, Marketoonist Building your brand authentically and marketing it in a way that connects with your audience helps to build brand trust and presence without too much extra noise 💞
Wondering what 𝘼𝙡𝙩 𝙏𝙚𝙭𝙩 is and why you should use it? 👓 Alt Text is helpful for people with visual impairments as it can be used by 𝙨𝙘𝙧𝙚𝙚𝙣 𝙧𝙚𝙖𝙙𝙚𝙧𝙨 to help better describe images 💬 Alt Text is an excellent way to boost your 𝙎𝙀𝙊 as it helps browsers to interpret your images accurately 💥 Alt Text acts as 𝙠𝙚𝙮𝙬𝙤𝙧𝙙𝙨 for improved search results and prioritizing your content
When life gives you lemons, make lemonade and share it on your IG story 🍋 let's take any bitter vibes and make them sweet this Summer ☀️
Royalty free images are an excellent way to add some flair to your feed without the stress of hiring a photographer 📸 We recommend checking out the following sites for all your high quality stock photo needs: 📷 Pexels 🎥 Reshot 👁️ Pixabay 🌊 Unsplash 📹 Stocksnap.io
Let's get 𝙍𝙀𝘼𝙇 about 𝙍𝙀𝙀𝙇𝙎 🌟 What are they and how can they help your IG reach? 🍂 Reels were launched by Instagram last Autumn, offering users a new way to create 𝙫𝙞𝙙𝙚𝙤 𝙘𝙤𝙣𝙩𝙚𝙣𝙩, similar to competitor app #tiktok 💥 IG reels are a great way to get your content noticed as they are more likely to appear on the 𝙀𝙭𝙥𝙡𝙤𝙧𝙚 page than regular posts 🕰️ As they are only 15-30 second video clips, it provides a quick and easy way to showcase your work in a 𝙙𝙞𝙜𝙚𝙨𝙩𝙞𝙗𝙡𝙚 format 🌼 They are super fun to make and you can access IG's large 𝙢𝙪𝙨𝙞𝙘 𝙡𝙞𝙗𝙧𝙖𝙧𝙮 to accompany your content without having to source the licensing yourself! 💬 Have you tried IG reels? Let us know your thoughts in the comments!
Sometimes creating content for social media feels like a never ending climb 🧗♀️ Keep going—as you reach new heights, you’ll look back down and be happy that you put in the effort and climbed! When you reach for your goals, and enjoy the process, the slope becomes less steep 💛
Interested in building a website but lost when it comes to coding? Not to worry—these handy website building platforms provide all the tools you'll need to create and design a professional website for your small business or brand. 🛍️ Shopify - excellent for small businesses with high sales volume looking to create their own e-commerce shop. 💡WIX - great choice for building a portfolio with lots of stunning customizable templates to choose from. 📓Wordpress - with 41% of the web built on WordPress, this platform is a seasoned choice for bloggers and small businesses. 📝 Squarespace - this platform offers simple, easy to use templates which are excellent for portfolios and small businesses who are new to e-commerce.
"Your brand is the single most important investment you can make in your business" —Steve Forbes Wise words to live by for businesses big and small 😍
Everyone needs a little time in the sun to grow ☀️ Social media growth can sometimes feel like it's taking forever—not to worry! Keep showing up, creating, and enjoying the process. All seeds take time to grow into beautiful gardens 🌱
Unsure which 𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦 𝐀𝐜𝐜𝐨𝐮𝐧𝐭 𝐓𝐲𝐩𝐞 works the best for your content? Here's a quick guide on how to choose the best account type for you! ⭐ 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐀𝐜𝐜𝐨𝐮𝐧𝐭 • best choice for personal use. Can be set as public or private, has all the best basic IG features! 🎨 𝐂𝐫𝐞𝐚𝐭𝐨𝐫 𝐀𝐜𝐜𝐨𝐮𝐧𝐭 • best choice for content creators, influencers, & public figures. Provides creator specific analytics, ad promotions, account type and contact features. 💼 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐀𝐜𝐜𝐨𝐮𝐧𝐭 • best choice for businesses. All the features of a creator account + allows for Instagram Shopping, business insights & analytics, ability to manage branded content and promotion payments, as well as business and contact details in your bio.
